About

Periplum was founded in 2008 by writer, editor and business consultant Amanda Crawford.

We do copywriting, editing and Change Management.

We think great communication and great people are the centre of all successful businesses. We’ll work with you to understand where you are and where you want to go, then together we can chart the best course to get there.

What does ‘Periplum’ mean?

The word ‘periplum’ was first used by poet Ezra Pound to describe a map of a piece of land drawn from a sailor’s point of view at sea. While many maps are drawn from above (a birds-eye view) a periplum presents the land as it would look from the deck of a ship.

So we use ‘periplum’ to refer to how business looks from where you stand, not from an abstract perspective detached from your everyday experience. Just as Pound navigates his poems, we’re standing right beside you, seeing what you see and moving toward the same point on the map.

People

Periplum was founded by Amanda Crawford in 2008.

Over the past 20 years, she has written and edited everything from speeches for government ministers to leadership development books. With top qualifications in English Literature, Editing and Publishing, Financial Services, and Business Management, Amanda is highly skilled at shaping language to help business owners achieve their goals. She has worked with organisations of all sizes across the private and public sectors to develop and implement communications, marketing, and social media strategies.

Our clients have included:

  • QBE Insurance
  • Westpac
  • Ausgrid
  • Perpetual Wealth Management
  • NSW Motor Accidents Authority
  • Chris O’Brien Lifehouse Comprehensive Cancer Centre
  • Hundreds of small to medium businesses, from real estate agents, accountants and plumbers to IT consultants, air conditioning specialists and business coaches!

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